Omiana's Commitment to Naturally Gentle, Transparent, and Clean Makeup Ingredients
Ingredient Philosophy
Here at Omiana, we pride ourselves on offering an array of USA-crafted formulas, such a pure array that you are sure to find a perfect go-to formula - or a whole makeup bag full of formulas.
Talc-Free, Without Parabens, Titanium Dioxide-Free & Mica-Free Options, Gluten-Free, & More...
While we wish a magic formula existed that was perfect for everyone's skin type, tone, and needs, we all have different ingredient requirements, preferences, and even ingredient beliefs.
Browse our product ingredients all in one place for your reference, or, when you view a product, the product description also offers fully disclosed ingredients. The Omiana ingredient glossary is another excellent resource for your ingredient research.
Omiana is a brand with a large selection of hypoallergenic natural makeup and skincare, including options without coconut oil, titanium dioxide, butter, waxes, mica, boron nitride, and more. Omiana is crafted to be gentle on even the most sensitive, reactive skin, omitting ingredients such as fragrance, parabens, talc, gluten, and much more. While we all have different ingredient needs and preferences, Omiana surely has a formula - or many formulas - perfect for you!
From source to shelf, Omiana ingredients are never tested on animals. We're proud to be certified cruelty-free by PETA and Leaping Bunny. Our team is guided by honesty, integrity, and accountability – along with a non-compromising determination to deliver the best products possible. Our nontoxic products will never make you choose between health and results or between natural and high-performance. You shouldn't have to compromise your ideals when it comes to beauty. That's why every product we make is formulated without compromise.
Regarding non-comedogenic makeup and even "chemical-free makeup," these concepts are often thrown around too frequently and can at times be challenging to wade through. There are no regulated testing methods to make formulas qualify. At Omiana, ingredients matter. We ensure all of our ingredients are explicitly stated. Transparency is critical, so you know exactly what you are putting on your skin. Our luxurious ingredients naturally scent the products and are 100% free from artificial fragrances, synthetic scents, or "perfumes." We never use GMOs, fillers, artificial colors, dangerous chemicals, or other toxins. we encourage discovering which ingredients your skin loves and which truly bothers you. What clogs one person's pores or makes someone react may be wonderfully moisture-imparting or nourishing to another. You've surely also noted that we can react to seemingly "good" ingredients. Finding the best formulas for your skin can be a journey. We are honored to be a part of it.
Omiana is 100% Cruelty-Free
At Omiana, we are proudly cruelty-free and do not test on animals. We hold certifications from both PETA and Leaping Bunny, leaders in cruelty-free makeup standard who hold companies accountable. PETA, renowned for its commitment to preventing animal cruelty and testing, has certified Omiana as cruelty-free.
We love animals, and their companionship enriches our lives. Our staff rescue animals of all sizes and volunteer with animal shelters, wildlife rescues, and habitat restoration efforts.
Omiana is Naturally Gentle & Vegan
The term "natural" is often misused, with no regulation or testing required for its use in marketing. Many brands also misuse the term "organic" to appear more eco-friendly. At Omiana, we focus on transparency, providing detailed ingredient lists so you can see the purity of our products.
Don't be fooled by the word 'natural,' as it gets misused greatly. In fact, there is no regulation or testing necessary for companies to utilize the word "natural" in their marketing efforts. Many brands even use the word "organic" in their brand name or mantra without any groundwork beyond that. Think about how many companies are using green colors, leaves in their logos, and so much more just to tap into your psyche and try to get you to believe they're 'natural' and 'safe.'
We are privately-held and choose to direct our attention on being as fully transparent for you as we can possibly be, continuing to add more shades and various formulas to the repertoire so you have ample options to choose from, disclosing every last ingredient for you, so you can discern for yourself how pure Omiana products are. Here is a page with the ingredients all one place for your reference, or, when you view a product, the product description also offers fully disclosed ingredients for the product being viewed. Also, please see the list below of ingredients we avoid for you, although it doesn't stop there!
Most of Omiana’s formulas are vegan, though some contain beeswax. We strive to source our beeswax from suppliers who follow ethical and cruelty-free practices. If you need to avoid non-vegan ingredients such as beeswax, please use our product filters to tailor your search to your preferences.
We Use Organic Ingredients
Omiana is proud to use organic or non-GMO ingredients whenever possible. However, many mineral makeup ingredients are inorganic, meaning they are not agricultural and thus not subject to organic classification. Consequently, terms like pesticides, herbicides, and GMOs do not apply to these mineral ingredients.
We offer transparency by providing detailed ingredient lists for all our products, so you can make informed choices about the ingredients in each product. Learn more about our approach to organic ingredients in beauty and personal care products.
Read more about organic vs. "organic" as related to beauty and personal care products today.
We're Ingredient Smart for a Reason
Many makeup brands, even those labeled as 'mineral makeup,' contain irritating ingredients. At Omiana, we lead the way in offering titanium dioxide-free and mica-free makeup, among many other ingredient-conscious options. Our products are always free of nanos, carmine, talc, bismuth, and more.
Makeup without Common Irritants
We specialize in makeup without common mineral makeup ingredients. Our offerings include mica-free, titanium dioxide-free, boron nitride-free, and ultramarine-free options. We never use nanoparticles, carmine, coal tar, propylene glycol, or chemical SPF.
Why Choose Omiana
Many customers choose Omiana because we offer formulas without specific ingredients, such as titanium dioxide, mica, corn ingredients, and more. We consistently avoid bismuth oxychloride, propylene glycol, chromium greens, nanoparticles, parabens, tin oxide, and any animal-tested ingredients. Whatever your ingredient preferences, we have a range of products you'll love. Use our filtering tool to easily omit specific ingredients from your search.
Purely Natural Makeup for All Skin Types, Even the Most Sensitive: Our Mission? Omission.
We don't just claim to offer "natural" beauty for marketing purposes. When we say natural, we mean omitting harsh and questionable ingredients. We exclude ingredients that other brands might overlook because we understand that some individuals have allergies or are aware of the potential downsides of traditional mineral makeup ingredients.
Avoid Potentially Irritating Ingredients:Has makeup, including mineral makeup, made your skin itch or caused bumps and allergies? Even expensive mineral makeup can contain irritating and potentially harmful ingredients. Many brands use bismuth oxychloride, nano-sized coated titanium dioxide (CI 77891), and other nanoparticles. At Omiana, we avoid these ingredients.
Why Omiana Stands Out:- We use clean, naturally gentle ingredients, offering numerous mica-free and titanium dioxide-free options. We do not use bismuth oxychloride, talc, nanoparticles, carmine, tin oxide, gluten, and more.
- We prefer to list standard ingredient nomenclature along with required INCI naming without confusing jargon.
- Omiana uses high-micron particles that sit on the skin, unlike the nanoparticles common in some mineral lines.
- All Omiana formulas and their individual ingredients are cruelty-free. We and our suppliers never test on animals. Most of our products are vegan, except those with ethically sourced, cruelty-free beeswax. We are proud to be certified cruelty-free by PETA and Leaping Bunny.
Let's Talk Fragrance-Free
Fragrance-Free Beauty Products Can Still Have a Scent
It's true! Everything around us has an aroma, whether it's your skin, hair, or even the fruit in your fridge. The same goes for skincare and makeup products. Quality formulas can include antioxidant-rich ingredients and essential oils that provide natural preservation properties and may have a natural scent.It's important to note that anyone can be sensitive to anything. A non-toxic ingredient might cause a reaction in one person but be perfect for another. Your sensitivity can also change over time. Something that didn’t bother you last year might trigger a reaction now. Our bodies are dynamic and constantly evolving, so it's essential to stay attuned to how your skin responds to different products.
Key Takeaways
- Natural Aroma: Even without synthetic fragrances, our formulas may have a natural aroma due to the ingredients used.
- Fragrance in Formulas: Fragrances can be present in both toxic and "clean" formulas. The absence of fragrance does not necessarily mean a product is "clean."
- Omiana's Commitment: Omiana does not use synthetic fragrances. Naturally, the combination of ingredients can produce an aroma. However, the products listed below have minimal aroma and are popular with customers sensitive to smells.
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... plus many other ingredients beyond what is listed that Omiana avoids to deliver the best formulas for sensitive skin, allergy, and health-focused needs!