I ordered matte pink and was surprised when I first applied. It seemed to have a subtle shimmer and be very "baby pink" (lighter than my lip color). Not at all what I was going for, and initially I was disappointed. I tried it again (since I couldn't return) and what I learned was if I leave it on for 5-10 min, it darkens and turns into a lovely bright (but not too bright) pink. I was really surprised; almost like it interacts with my Ph to turn this lovely color. And the formula is moisturizing and there's a very faint, pleasant smell to it (and I'm usually sensitive to fragrance). So, moral of the story - the feel of this lipstick is very nice and if at first you don't like the color you receive, leave it on and see how it behaves after a few minutes.